Thu, 21 Mar 2024 16:31:12 GMT (1711038672425)
BRISTOL, TENNESSEE – Fox Sports has reported a surge in ratings for the Bristol Spring Race that took place on Sunday, March 17th, 2024. The ratings, showing a 10% rise compared to last year’s Easter date race, have contributed to a successful start of the NASCAR season, with overall ratings up by 11% from last season. Even more impressively, the race gathered the highest ratings for a sporting event during the last weekend, reaching a staggering audience of 3.8 million viewers.
Drivers Denny Hamlin, in his #11 Express Oil Change Toyota, and Kyle Larson, in his #5 HendrickCars.com Chevrolet, provided a memorable spectacle at the NASCAR Cup Series Food City 500 at Bristol Motor Speedway. The thrilling showdown between the two champions was a significant contributing factor to the spike in viewership numbers.
The Bristol Spring Race, traditionally one of the most popular on the NASCAR calendar, marks the fifth race of the season and has set the tone for a successful upcoming year. The 11% year-over-year growth in ratings also exceeds the ratings gained over the equivalent Atlanta race in the previous season, further underlining the success of the race and the sport as a whole.
The increasing viewership numbers echo NASCAR’s growing popularity within the competitive landscape of American sports broadcasting. With its unique mixture of high-speed racing, thrilling on-track battles and wholesome all-American entertainment, NASCAR has steadily garnered a dedicated fanbase that stretches far beyond traditional motorsports fans.
An important factor in this growing popularity is NASCAR’s accessibility. Through online streaming and dedicated channels, NASCAR is ensuring races can be viewed easily across the country, opening the sport up to a wider audience and promoting wider participation and interest in the sport.
Based on the strong opening to the season, it’s expected that viewer numbers will continue to rise. NASCAR is more popular than ever, and the coming season will undoubtedly hold many more thrilling moments for the fans, possibly leading to even higher ratings.
As NASCAR continues to roll out its 2024 season, fans across America and beyond are on the edge of their seats, anticipating more thrilling races and unforgettable victories. Who will take the championship is anyone’s guess, but one thing’s for sure — this NASCAR season is one not to be missed.
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