In the heart of Johnson City, Tennessee, a wonderful spirit of camaraderie is blossoming among residents as they continue to recover from the impact of Hurricane Helene. While some areas are still facing the aftermath of the storm, small business owners in the community are stepping up to show that help is on the way. Local entrepreneurs P.J. Boyajian, Niki Giles, and Lora Eshbach have come together to organize a remarkable event titled “Appalachian Holler Help”, which aims to raise funds for those affected by the floods.
Boyajian, the owner of Borderline Art, shared his thoughts about the surrounding community, saying, “Being in Johnson City specifically, it’s hard because just ten [or 15] minutes down the road, our friends and family are hurting.” His words struck a chord with many, as they reflect the collective concern for those still facing difficulties. The trio’s motivation is rooted in a sense of responsibility to use their platforms for good, leading to the creation of an event that combines music and philanthropy.
The event was a beautiful fusion of local talent and community support, with local artists and bands like Lucille Klement, Kindest Fellers, and Amythyst Kiah performing live. Residents embraced the excitement surrounding the gathering, with attendees like Maddie Kuziel expressing her enthusiasm: “This is just a really special event that I was drawn to because it is for the community and by the community.” The mood was contagious as people came together to enjoy the performances while knowing their presence contributed to a noble cause.
Adding to the vibrant atmosphere, local vendors set up booths to showcase their products and support each other during this tough time. One such vendor, Marley Turbyfill, shared her experience running Callista Flower Co.. Despite facing damage from the floods, her priorities lay with the community’s well-being. “I love my community, I love the surrounding communities,” she expressed. “And I just want to do everything I can to support it. So every little bit helps.” This sentiment resonates with so many who came to lend a helping hand.
Turbyfill’s heartfelt approach shines through as she reveals her plans to donate all flower sales from the event to a young baker whose dreams were washed away amidst the floods. “He had just saved up and bought all commercial equipment to start his business and it all washed away,” she explained. This level of support exemplifies the true meaning of community, where acts of generosity inspire others and foster an environment of hope.
The overarching motto of the event, “One Love, One Holler,” encapsulates the unity and determination of the Johnson City community to rally together in times of need. All proceeds raised at the festival are designated for flood relief efforts, demonstrating a powerful commitment to recovery.
As more residents open their hearts and wallets to support community members in distress, the atmosphere in Johnson City is filled with resilience and positivity. This musical festival not only provided an opportunity to enjoy talent but also strengthened the ties that bind the community as they navigate recovery together.
Through events like “Appalachian Holler Help,” Johnson City is proving that even in the face of adversity, the human spirit shines brightest when we come together. In times of struggle, it’s this unwavering support and love that will help the community bounce back stronger than ever.
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